When campaigns stall, it's rarely the strategy.
It's the operations behind it.
Marketing operations for digital marketing agencies that need campaigns, client work, reporting, and internal systems running smoothly.
Marketing Operations Services
The work behind campaigns: workflow, coordination, CRM hygiene, reporting, and process improvement.
Campaign & Email Operations
Campaigns move faster when setup, QA, tracking, and handoffs are handled properly.
- Email campaign setup, scheduling, QA, and send checks.
- Landing page, form, list, and link checks before launch.
- UTM tracking, task handoffs, and campaign status updates.
Client & Content Operations
Client work moves when follow ups, materials, approvals, and deadlines stay visible.
- Client onboarding, access requests, renewal reminders, and check-ins.
- Content calendars, asset tracking, submission reviews, and publishing updates.
- Sponsor, freelancer, and internal team coordination across moving projects.
Systems, Reporting & Automation
Clean systems make it easier to trust the numbers and see what needs attention.
- CRM cleanup, contact tagging, list structure, and record maintenance.
- Lead, campaign, registration, and performance reports.
- Simple Zapier or Make workflows, SOPs, and process documentation.
About Me
My path to operations started in Law. Two years as a Legal Secretary trained me to treat documentation, deadlines, and accuracy as non-negotiable.
In 2021, I moved into remote work and quickly found the pattern inside growing teams: the strategy was not always the issue. The work broke down in the handoffs, follow ups, systems, and day-to-day coordination.
By May 2024, that work grew into a Marketing Coordinator role. I was managing content production, client demands, campaign tasks, reporting, and the small details that decide whether projects move or stall.
Today, I specialize in Marketing Operations while continuing to build my expertise in HubSpot CRM, automation, reporting, and AI-assisted workflows.
The Operations Toolkit
The tools I use to keep marketing work organized, tracked, and moving.
HubSpot Revenue Operations Certification
How I Work
A simple process for turning scattered work into clearer execution.
Find the Gaps
Review the current workflow, tools, tasks, and handoffs to see where work is getting stuck.
Clean the System
Organize the CRM, task boards, trackers, campaign files, and reporting flow so the team knows what is happening.
Document and Maintain
Create simple SOPs, update records, track progress, and keep the process clear as work grows.
What Clients & Press Say
"Kept up with all tasks and milestones and made sure to remind me of upcoming deadlines... Joyce has been and is such an asset to myself and my org. 5 out of 5, would recommend."
Austin A., CEO · Verified Upwork Client
"My superpower is my ability to stay calm and find creative solutions in tricky situations. It helps me handle challenges smoothly and keep projects on track."
Interviewed in Communication Intelligence · Dec 2025
Frequently Asked Questions
Everything you need to know about my services and how I work.
How do we handle global time zones?
I am Nigeria-based, with strong overlap across UK, European, and US Eastern hours. I keep key work blocks open for sync calls and time-sensitive updates.
What are your preferred communication channels?
I keep communication simple. Slack for daily coordination, Zoom for deeper calls, and Loom for async walkthroughs or project updates.
How do fractional payments and contracting work?
Agreements, monthly invoices, and milestones are handled through Payoneer or wire transfer.
Ready to Get Your Marketing Operations Under Control?
Book a focused 20-minute call. We will look at what is slowing your workflow and where better coordination, systems, or reporting can reduce the drag.